Exploring Links Between Field Research and Information Design

Abstract

Information design is the art of presenting information in a logically compatible way that enables the information consumers to assimilate the information by their brains. The term ‘Information design’ is broadly used for a specific area of graphic design related to information display. It is closely related to the field of data visualization and is often taught as part of graphic design courses. It simplifies complex data to cull out understandable information from it for a particular audience. The various domains of applications of information design have created some overlap in the definitions of communication design, data visualization and information architecture.

Keywords: Information design; graphic design; data visualization; communication design